The power of pricing and the power of quality. Everyone would want a Jaguar for $500 but no one in their right mind would purchase one at that price.
Just as it’s reasonable to spend $300 on a pair of Michael Khors jeans—unless they’re from DI.
What I’m trying to say is that even though on paper [...]
Valpack savings come in a blue envelope encasing smooth paper ads. Jamba Juice turns to feel to sell their smoothies. In a Valpack promotion, Jamba Juice substituted a coarse paper insert.
The average rating from an online reviewer on a five star scale is 4.4. For some products it’s higher, and for others it’s not much lower.
While the internet allows many outlets for consumers to reflect on products or services and companies even base their business by hiring critics to analyze the options provided by brands [...]
The FTC is looking into the possibility of banning bloggers from accepting gifts or products from companies. Some businesses have found a way to sway popular bloggers to be there advocates in hopes that the blogger in turn will write about their company favorably or pitch a product.
With the mission to protect consumers in mind, [...]
Believe it or not, badvocates aren’t all bad.
Without criticism how else would companies determine where they’re lacking?
The key to being successful with the alteration in public relations for companies through modern social mediums presented by the Internet is to take preventative measures.
Big companies need to monitor what is being said about them online, and from [...]
In March of 2008, the lead singer of a band called the Sons of Maxwell, Dave Carroll, flew with United Airlines while on tour. Along with him, he checked in a $3500 Taylor Guitar. When the plane landed for a stopover during the trip, passengers reportedly saw a loading crew vigorously handling several luggage items, [...]
But with the age of the Internet, these badvocates can have more of an impact than ever before.
Through posting on blogs, submitting online consumer reviews, tweeting on twitter, and updating their status on Facebook, consumers publish their thoughts to a community wider than just their own circle of close friends. They’re telling co-workers, relatives, acquaintances [...]
Badvocacy? It may be a new term, but definitely not a new concept. Whenever a product or service is produced, people will give feedback. This feedback is generally from either good or bad.
In a little booklet called The Good Book of Badvocacy produced by Weber Shandwick, one of, if not the largest global public relations [...]
More and more people are turning to twitter for news up to the minute. I also feel that many of Twitter users believe the messages channeled from citizen journalists and various twitter users as fact nearly $100 percent of the time. Twitter can certainly be used as an excellent source of up to date news. [...]
Who looks at the back of the box? Cake is cake, it’s sold by the picture on the box right? Wrong. Cake mix boxes prove to have just as much value on their back as the front.
Today is my birthday. And my husband went out to purchase a cake mix to make a little birthday [...]