Here are a couple logos that embody several good examples of logo design. Look through this list to learn of a couple things you can implement as you start creating some of your very first logos.
Use something familiar in an unfamiliar way. This logo uses portions of the actual number eight to write the word eight. The repetition and consistency in typeface give a lot of strength to the design because of the familiarity of the number eight.
Use your space wisely. The FedEx logo uses a lot of white space and color contract in their logo are create some good visual emphasis. Their company is all about organization and movement. This logo embodies that in the consistent type which breaks in color to seperate the fed from ex bt buts them up together to say they belong together and remain distinguished. They also show movement by aplifying the -> symbol naturally created between the “E” and “x”.
Complete a puzzle. Logos are a way to tie in a company and what they’re about. It is to be the symbol by which they’re known. The Hartford Whalers logo compiles two major parts in their business: their initials and their association with whaling. So does the ED logo for Elettro Domestici -Home Appliances which includes the “e” and “d” through the image of an electrical plug
Tell a story. The Nike symbol symbolizes the wings of NIke, the Greek Goddess of victory. People now associate it with motion and movement.
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